How Dominance Can Be Used for Designing

Better Converting Websites?

At the time of designing a website it is important for Toronto web design companies to create the site in such a way that it is able to guide users properly navigate your site. It will also be necessary for designers to highlight crucial aspects of your website which are an integral part of conversion process on the site. One of the things designers should do to achieve this goal is make use of dominant element. As such, our aim here will be to understand what is meant by dominant element and what purpose it serves.

Web Designing and Dominant Element

Understand which are the Dominant Elements

Dominance – To Make Page Elements Stand Out

It would be a wrong decision to emphasize all the design elements present on the site. The reason is that in such situation all the elements will start competing among themselves. Final result will be that none of the design elements will catch visitor's attention or stand out from the rest. To prevent this situation from arising Toronto web design companies need to pick up one element as the main design element with other elements acting like a background for the primary element to stand out against. Thus, designers need to figure out which one will be designated as dominant element and form a visual hierarchy around it.

Utilize Dominance

After deciding about dominant element(s) for the site, the next task for designers will be creating dominance for those elements. The aim here should be to design the elements in such a way that they are able to attract visitor's attention as well as impart some control on other elements.

Developing Dominance for Design Elements

If Toronto web design companies want to develop dominance for a particular element then it will be necessary to provide it higher visual weight. Moreover, such elements should also have unique look which is distinct from rest of the design elements.

How to provide higher visual weight to a specific element?

Some of the things designers need to do for increasing visual weight of any particular element would include:

• Modify element's shape, color and size.
• Change its texture, density and depth.
• Alter element's orientation, white space and saturation.

Another thing designers can do is make use of visual direction for establishing dominance for any element. As for example, arrows from different directions can point at the element to highlight its dominance.

Things to Keep Note of

It is true that the dominant element will be the primary thing users will notice after entering your site. But Toronto web design companies need to ensure that it is not way to dominant since then it will completely shadow rest of the elements. Thus, a balance is to be achieved so that dominant element stands out.

In Conclusion

Finally, it can be said that proper design can certainly be helpful in drawing visitor's attention. By using dominance, achieving this goal can become a lot more easier and help you get higher conversions as well as sales on your site.

The post How To Increase Your Websites Conversions appeared first on Web Design Sight.