Visual appeal is one of the basic requirements of a website. Studies have proven that customers rely on the visuals of a product for up to 42% of the times. We make almost all choices based on the visual information we get. Same is the case for websites. They are the first impression of the product and because of that you need to make sure that the website has the right colours and combinations which are good enough to convert a visitor into a customer.
Courtesy- shopify
To look after this issue, you can refer to a marketing agency; Sydney might just be able to offer you the ultimate solution!
First of all, categorize your product. Is it related to food, is it a service, is it an industrial based unit? The need to properly understand the extent of the business is extremely important. Make sure that you know that the website is a mirror of the physical form of what you offer.
By that, grab a suitable colour palette and elaborate on the basics. Prefer red and yellow if it is something related to food. A hint of white with the combinations might work as well. The style of the website matters a lot. The site should not be monotonous. It should definitely not be boring.
The colours should match the packaging of the product. It is important to synchronize all aspects of the brand. Colours have a really high appeal and if the colours are just some random combinations, all of your efforts might just go to waste.
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